IMAGE AND BRAND ARE THE INSTRUMENTS TO FORMATION OF "A NEW MAN"?
Table of contents
Share
QR
Metrics
IMAGE AND BRAND ARE THE INSTRUMENTS TO FORMATION OF "A NEW MAN"?
Annotation
PII
S0236-20070000616-8-1
Publication type
Article
Status
Published
Edition
Pages
122-127
Abstract
The impact of advertising technologies introduced in Russia in recent decades, on the transformation of the culture is considered. Special accent is made on the concepts of image and brand. It is shown that public consciousness is being drastically transformed by artificial images introduced by means of manipulation technologies in order to increase commercial sales. The author notes that the Russian ethnos is being transformed from a nation of creators into a consumer society.
Keywords
image, brand, advertising
Date of publication
01.11.2009
Number of purchasers
0
Views
933
Readers community rating
0.0 (0 votes)
Cite Download pdf
1

Comments

No posts found

Write a review
Translate