Везде
Advertising in China: its creators and consumers
Table of contents
Annotation Estimate Publication content
References Comments
Share
QR
Metrics
Advertising in China: its creators and consumers
Annotation
PII
S0236-20070000616-8-1
Publication type
Article
Status
Published
Authors
Juan Gao  Olga Savelieva
Edition
Issue 2
Pages
63-76
Abstract
The history of Advertising in China is considered in a broad social and cultural perspective. Specific examples of how creation and consumption of advertising products is shaped by Chinese mentality, moral and aesthetic norms, tradition and customs. The text is illustrated with examples of Chinese advertisements.
Keywords
ADVERTISING, SOCIAL AND CULTURAL FACTORS OF ADVERTISEMENT FUNCTIONING, CHINESE MENTALITY, TRADITION, CHINESE PEOPLE CUSTOMS
Date of publication
01.04.2012
Number of purchasers
1
Views
1041
Readers community rating
0.0 (0 votes)
Cite Download pdf
1

References



Additional sources and materials

1. Voropaev D.S. "Kitajskaya gramota" kak resurs modernizatsii // Chelovek. 2010. № 4.

Comments

No posts found

Write a review
Translate